I know a few of you out there are pet bloggers and I’m sure you’ve run into the same frustrating moments as me when it comes toÂ pet product advertisers. Â TodayÂ we’re veering away form the normal puppy training tips and instead we’reÂ going toÂ give a little lesson on what we think advertisers should be doing to get my attention. Â Here’s a list of things Â I’d recommend pet product advertisers do to get a better response from us, the pet bloggers.
5Â Things Pet Product Advertisers Can Do To Get A Response From Me (The Pet Blogger)
I get several email requests from pet product advertisers every day and if you (the advertiser) don’t somehow make yourself standout it goes directly into the circular file. Â Guess what? Â You can easily make yourself standout! Â The problem is you need to take a little extraÂ time before sending that email request. Â Here’s a list of things I’d recommend every advertiser do to get my attention.
1. Figure out my name
My last 4 salutations from Advertisers: Hi, Good Afternoon, Hello, and Dear Sir. Â Not one of them included my name. Â Come on guys! Â First of all, I’m terrible with names in person, but when it’s as easy as going to an About page and findingÂ a person’s name and a little bit about him it doesn’t get much easier then that.
Bonus Points:Â Figure out my dog’s names, find out more information about me, my dogs, and my story. Â Make some kind of connection with me. Â You have a Labrador Retriever? Â Great! we can relate to fast eating pups. Â You’re a puppy raiser too? Â Great! we can relate to turning in our dogs when they’re 18 months old. Â Weave that information into your email message.
2. Stop using that stupid form letter
I’m going to tell you a true story. Â I recently received an email that was addressed Dear FName along with several other spots that required copy/paste of information. Â A second email was delivered that clearly had information copy/pasted from my website (the font styles were different then the rest of the email).
The message here: Â Please stop using that form letter and send me aÂ personal email.
Bonus Points:Â Major bonus points if you handwrite and mail me a personal letter. Â Forget that email thing…I don’t think it will ever catch on Â Seriously, when was the last time you hand wrote a letter to anyone? Â What!? You forgot how to handwrite? Â Well, lets get more technical then. Â Instead of an email or handwritten letter send me a video response. Â Today everyone has an HD video camera on their cell phone. You can easily contact me through YouTube or just email me a link to aÂ personal video message.
3. Read some of my blog posts.
I spent thousands of hours writing hundreds of blog posts. Â Pouring my time and energy to talk about some of my favorite topics. Â You’re telling me you can’t read a handful to try and get to know me and my blog? Â By the way, don’t just cut and paste my last blog title and say you really enjoyed my article about “How To Potty Train A Puppy“. Â You will get major red flags for that one.
Bonus Points:Â Subscribe to my news feed through an RSS Reader like Feedly and read my daily blog posts. Â Do this for about a month before contacting me. Â Now weave in what you’ve learned about me over the past month.
4. Leave a good comment(s)
I don’t think any advertiser has come to my attention by leaving a comment on my blog. Â Let me give you a bit of good advice. Â First of all, I try to respond to every “meaningful comment”Â on my blog. Â Put together a well thought out comment and you’ll most likely hear back from me. Â Your odds of getting in touch with me this way before your sales pitch will increase 1000% (that’s not a real number, but lets just say by a lot).
Bonus Points:Â Don’t stop with one good, meaningful comment. Â Subscribe to my blog posts through your favorite RSS reader and keep leaving meaningful comments before making that initial sales pitch. Â Comments and interaction don’t stop at my blog…join me at my social media channels: Facebook, YouTube, Twitter, and Google+. Â Interact with me there by tweeting, commenting, and liking my posts.
5.Â Â Subscribe to my newsletter
Our newsletter gives you further insight about what we’re up to at the blog. Â This gives you one more chance to learn more about me and the dogs and guess what? Â Although I have several thousand subscribers I usually only receive a handful of subscribers per day. Â I see names and often times recognize them later on. Â This is a good way to get in front of my eyes. Â Isn’t there a marketing rule of 7 that you can apply in this situation?
Bonus Points:Â One of the awesome links in my newsletter to one of my blog posts moved you to tears? Â Expand upon that on your blog (I’m sure you have a company blog) and link back to me. Â Then email me telling me that my post was so moving that you had to respond in a blog post of your own.
My Question For Pet Product Advertisers: Who’s Going To Step Up?
You’re in luck! Â 95% of pet product advertisers (this is a real number I checked my last 20 emails from advertisers and only 1 used my name) have not stepped up. Â If you want to standout and make a connection with me start building a relationship. Â Use at least some of these tips and there’s a good chance I will respond back to you. Â Use all of these tips and bonus tips and I guarantee we will be chatting and I will seriously consider whatever you’re pitching.
So what’s the problem? Â Why will I continue to get the same emails from advertisers not following the above outlined rules? Â My guess is that mass emailing pet bloggers works. Â Pet bloggers please stop responding to these mass mailings! Â It’s a lot easier for advertisers toÂ take a form letter and click send to thousands of email addresses in a single instant. Â Building a relationship is much more difficult, but worth it.
What say you pet bloggers? Â Do you have a few pet peeves about pet product advertisers? Â And pet product advertisers what’s your take? Â Are you going to follow these guidelines? Â Tell us your thoughts in the comment section below.
By the way, if you’re a pet blogger and you’re trying to get in touch with me follow steps 1-5 above