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Pet Bloggers Journey 2020

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Pet Bloggers Journey 2020: Share Your Adventure - Golden Retriever puppy staring to the left.

Welcome to Pet Bloggers Journey 2020!

I’m so happy to be hosting the inaugural Pet Bloggers Journey.

If you haven’t already you’ll want to check out our previous post that includes a little bit of history behind the Pet Bloggers Journey.

Pet Bloggers Journey: Share Your Adventure

Today we put our normal blog topics on hold and celebrate our accomplishments, share the dreams we have for our blogs, talk about goals, and encourage our fellow pet bloggers.

So, let’s get started and begin the Pet Bloggers Journey!

If this is the first you’ve heard of the Pet Bloggers Journey and you’d like to participate, you’ll find all the details and the questions in this post.

Pet Bloggers Journey 2020

Pet Bloggers Journey - Share Your Adventure Badge
Pet Bloggers Journey – Share Your Adventure

1. When did you begin your blog? And, for anyone stopping by for the first time, please give us a quick description of what your blog is about.

My first post went live on this blog on August 1st, 2007. Yowzers! I’m coming up on my lucky 13th blogiversary!

I started my blog to chronicle the journey of my first Guide Dog puppy in training, Stetson. Since then I’ve trained many Guide and Service dog puppies sharing my training tips and experiences along the way.

2. Name one thing about your blog, or one blogging goal that you accomplished during 2019, that made you most proud.

This blog is my full time job. Yep, it’s been over a year since I quit my job in corporate America. One of my 2019 goals was to increase my earnings. How did I do this? I asked for more money.

It sounds simple enough, but when put into practice it’s extremely difficult because if you’re like me then you’re full of self doubt. Am I worth that much? Do I do a good job? Is my blog worthy?

In 2019, I pushed aside my self doubt, picked up the phone, and straight out asked for more money. And guess what? They said yes!

3. Which of your 2019 blog posts was your favorite and why? (Please include a link.)

We started this blog because of Stetson. In 2019 we said goodbye to Stetson. Losing a dog after 12+ years is nothing short of devastating. Not a day goes by without me thinking about my buddy.

Stetson, we miss you every day.

Here’s Stetson’s memorial post: Stetson, Our First Guide Dog Puppy In Training

As I answer this question I’m wearing a pair of socks covered with Stetson’s adorable face 🙂

Dog printed socks - Golden Retriever, Raven lying on my Stetson dog printed socks while I work at my desk

4. What was the biggest blogging challenge you faced in 2019, and how did you tackle it?

June 2, 2019 – Google Core Update. It had been a while since I was really smacked down by Google.

On June 2nd…well to be honest it took a day or two, but by the time the dust settled I lost about 25% of my traffic. Yep, pretty significant when blogging is your full time job.

How did I tackle this challenge?

“I know what I have to do now. I gotta keep breathing. Because tomorrow the sun will rise. Who knows what the tide could bring?” – Name that movie.

–Actor: T_ _ H_ _ _ _
–Movie: C_ _ _ A_ _ _

Yep, I kept forging forward and now I’m seeing some rebound and hopefully by June 1st 2020 (pre-google slap) my traffic will have increased by 25%.

5. One goal that we all seem to share is we want to reach more people. What is your #1 tip for bringing more traffic to your blog?

I know how to get more traffic to my blog. You’re not going to like my answer:

My #1 tip for bringing more traffic to MY BLOG is to produce more content. I think producing more content is the answer for most of us long time bloggers.

Sure Colby, but what would your #1 tip be for new bloggers, those of us trying to reach that 25K Sessions to join an ad network like Mediavine?

I know a lot of bloggers have found a ton of success with Pinterest (hint, hint maybe you and I should up our Pinterest game). I am not one of those bloggers. I get about 20K sessions a month from Pinterest. Good, but not great.

So, what’s your #1 tip?

Guys, there’s no magic bullet on this one. There’s so much you need to do as a blogger.

Carol Bryant and Maggie Marton’s book Pet Blogging for Love and Money is a great overview with tons of great tips and information. It wasn’t until I read their book that I realized how much you have to know to be a blogger.

That being said if I only get to dispense one tip…

My #1 tip would have to be to solve your reader’s problems.

  1. What problems do your readers tell you over and over again?
  2. Ask yourself: what questions do you have that you’d like solved in a blog post.
  3. Email your readers, create a blog post, or social media post asking what problems are they dealing with right now.

After you collect these questions/problems answer them in excruciating detail.

6. Do you do sponsored posts/reviews? If so, what do you find works best and how do you determine what to charge for a blog post, social media shares, etc.? If not, is this something you’d like to do more of? What hurdle is getting in your way?

My best advice for sponsored posts/reviews is to not sell yourself short. Make sure you get paid what you deserve.

When I first started out I accepted free products in return for my honest review and I was thrilled that was back in 2008. Today I think all pet bloggers should charge something for a sponsored post/review.

How do I determine what to charge for a sponsored blog post?

First, here are some tools that tell you what they think you should charge:

  • TapInfluence – when I was with their network they had a suggested rate for sponsored posts. I’m not with TapInfluence any longer, but I think their recommendation for my blog was $500 per blog post.
  • Social Bluebook – they have a tool that tells you how much to charge for sponsored work. I just visited their tool and the suggested price was $679.75 per blog post.

These are the five things I think about when deciding how much to charge for a sponsored blog post:

  1. How many hours do I have to invest in this project? – You should get paid for your time.
  2. What premium should I charge for posting to my blog? – Your readers trust you, you get traffic, your blog has history. There is a ton of value in your blog.
  3. Add ons – Shares to social media, email newsletter, etc. Is this included or are you charging an additional fee?
  4. How much does the product cost? – If it’s an expensive product I might consider that when determining what to charge.
  5. Do I want to do it? – Sometimes these projects fit perfectly with your website other times it fits, but feels forced.

I think the elephant in the room is what are pet bloggers charging for sponsored posts? Here’s my answer

Over the past few years I’ve charged anywhere from $300 – $1,500 per sponsored blog post.

7. Looking forward to 2020, if you accomplish only one thing through your blog, what do you hope it is?

Raven is going to have one more litter of puppies. I’d like to continue helping Service Dog Organizations by providing puppies for their programs, but I’m not sure if I will continue raising litters.

I had a series of posts about Raven’s first litter of Golden Retriever puppies, but I haven’t done much since then.

For Raven’s final litter I’d like to put together a video series about raising a litter of puppies.

8. What steps are you planning to take to ensure you reach your goal?

A litter of puppies is a ton of work and they grow fast! I have a pretty good idea of when the puppies will reach major milestones.

In the past when working with video I found one of the most important things is to have a script for what you want to shoot. I need to write a script for every video I want to produce.

At this moment the plan is daily videos which means I need to write 56 scripts between now and whelping day!

Don’t worry, we’re not planning on having puppies until September 2020.

9. The blogging landscape is constantly changing. What changes in blogging do you see coming in 2020 and beyond? What plans do you have to evolve?

Pretty much since I began blogging people have been predicting video will dominate the internet. I think it’s time to hop on that wagon.

I did a lot of video (by my standards) between 2010 and 2012. Since then I haven’t done too much. 2020 will be the year of video for me.

  1. Beginning in February 2020 I plan on producing one video every week.
  2. Raven will have one more litter in 2020. I’m planning a video series for her final litter.
  3. Another puppy may be joining the family. If so, I’ll have another video series in the works.

Flashbackwhen I did my Puppy In Training TV series my iPhone did not have video and I did everything with a Flip Camcorder. Remember Flip Camcorders?

10. If you could ask the pet blogging community for help with one challenge you’re having with your blog, what would it be?

Every year I spend a ton of money on my email service provider, but I don’t think I’m getting very good ROI from my email list.

What is your #1 tip for building a successful email list?

There you have it. My contribution to the 2020 Pet Bloggers Journey.

Now don’t forget to drop us a line in the comment section and hop on over to the next post in the Linky. It’s a great time to chat with old friends, make new ones, share wisdom, and absorb the knowledge of others.

Thank you to everyone for participatinng! Be sure to add the direct link to your post below, and include the Linky code on your blog to make it easy for everyone to hop to your post.

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Check out more of our favorites on our New Puppy Checklist.

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  1. lovely blog. Wonderful info :0). I am a Shiba Inu breeder in Oregon and CA and was an expert speaker at the Ultimate Dog Summit 2019. Keep up the great blog!

  2. Thanks for sharing….I find so much helpful information. Another great resource I have found for puppies is called Puppy Protocol.



  4. Honestly, I’m so bad with my email list I should probably look for something more affordable. I’m hoping the high fee I’m paying for Convertkit will help motivate me to get ROI from my email list. We’ll see. I’ll report back at next years Pet Bloggers Journey.

  5. Hi Crystal, thanks for asking. Just answer the 10 questions in a blog post then add your blog to the Linky blog hop at the bottom of the post. Here’s some basic information on the blog hop: https://puppyintraining.com/pet-bloggers-journey/. Also, the Linky ends tonight at midnight PST so you have still have a little bit of time to include your blog. If you’re not able to enter the blog hop by midnight, you can still answer the questions in a blog post and I’d love to stop by and read your answers. All the best to you!

  6. Thanks for joining the Pet Bloggers Journey Blog Hop! I’m glad you were able to participate. I hope you have a great 2020!

  7. I agree with the “more content” thing. Especially for beginners like me.

    I’m just starting to build my email list. I’m with Mailerlite. It’s free for little lists and I’m just getting started. Hopefully I’ll make enough money before I have to upgrade to ConvertKit or something else.

  8. No problem! Thank you for being a part of it. I always enjoy your insights into blogging and reading about what you have in store with your blog.

  9. Hi Barbara! My biggest regret about going full time with my blog is that I didn’t do it sooner. I’m sure you’ll get there soon. I’ve listened to a lot of the SPI podcast episodes. The other blogging podcast I’ve been listening to is the Theory of Content.

    I’m glad you were able to join the Blog Hop. I hope you have a great 2020!

  10. I’m excited to hear that you quit Corporate America, Colby, and are now a full time blogger! That’s my ultimate goal as well. I couldn’t agree more regarding the video trend – that’s something I’ve heard about quite a bit as well on a variety of Podcasts I listen to (like the Smart Passive Income Podcast by Pat Flynn).

    Thanks for inviting me to this blog hop!

  11. I actually tested several email service providers several years ago for the company I was working for at the time. We tried AWeber, MailChimp, and Constant Contact. We ended up going with Constant Contact too. They all have their pluses and minuses. I’m hopeful I will get the hang of ConvertKit and get some kind of ROI by the end of the year. Thanks for stopping by!

  12. Hi Erin, Thanks for participating in this years Pet Blogger Journey. I’m glad you were able to reflect back and look forward with all of us. All the best to you in 2020!

  13. I have been trying different mail services as i am using one for the first time. I loved the graphics on Convertkit but quite honestly could not get the lay of the land on Convertkit, Couldn’t find a tenoirart coach either. I think the people who were coming over the convetkit like you are better candidates for getting the best from them. I ended up using Constant Contact, temporarily cuz I like the free phone support as a newbie. But plan to switch to another soon so love hearing everyone’s experiences.

  14. I’m so happy that I was able to participate in this event thanks to you! I love that we all have a chance to reflect on the past year together and look towards the future. I can’t wait to do this again!

  15. I honestly started answering questions on my blog because I got tired of answering the same questions over and over again responding to emails. Like you said publish the blog post then send the link to whoever asks the questions next.

    I switched to ConvertKit from AWeber. It’s expensive so I want to get return on my investment this year. I wouldn’t mind hearing your thoughts on Flodesk and Birdsend if your end up doing a trial or review.

  16. I wholeheartedly agree with your tip to answer your reader’s questions. I feel like I can contribute the majority of my success to that. Even if you get into SEO, an your keyword research reveals a search volume of “0”, it’s still worth it to write about the topic. If 3 people have it, there are probably 100 more that do too. At the very least, it keeps you from having to answer the question over and over again. The next time someone asks the question, you can point them to the blog post with answers (saves you time and drives traffic to your blog – win-win).

    As for email provider, I’m looking to switch too. Mailchimp has increased their prices so much that I now pay $100 to maintain my list. And I only sent out 8 newsletters last year. My first step is to unsubscribe the people that didn’t open one last year (I’m doing an reintroduction series first to see if I can reel some of them back in). I may then decide to switch providers. Initially, I thought I would go with Mailerlite but there are some new kids on the block now I’ve heard good things about. One is called Flodesk and the other is Birdsend.

  17. Thank you, Candy! It’s taken many years to get to this point, but it’s been a fun ride.

    We’ve used the pop ups in the past and had great success. I do have another question for you. Have you noticed any difference in open and click through rates from your subscribers through the pop up vs your other subscribers? Also, just in case you didn’t know you probably won’t want to have a popup for your mobile users because Google will penalize you for that or at least that was something they announced a few years ago.

    I wrote a blog post many years back on how service dog puppy raisers are similar to pet bloggers. The key traits I’ve noticed is you have to be persistent, consistent, and patient. As long as you have those traits I’m sure you’ll be successful and hit over 20K sessions via Pinterest too.

    Thanks for joining us on the Journey! I hope you have a great 2020!

  18. Hi Colby,

    Thanks for hosting this blog hop 🙂

    Your blog is major goals, and I hope to be where you are some day. Congratulations on all of your hard work and success!

    Re: your question, I know many are against it, but I’ve been able to grow my email list much faster since adding a pop up. It’s worked well for me! I also make sure to send out an email 2 – 4 times a month.

    P.S. I can’t wait for the day when I get 20K sessions a month from Pinterest alone!! 😉

  19. Thanks Debi! I’m so glad you joined the Journey!

    Saying goodbye is the worst. We lost Linus in 2018 now Stetson in 2019. They were my two buddies for many years.

    Thanks for the awesome email list tip! I actually half started putting some small giveaway type things, but I haven’t really done too much yet. I think I need to take a month and only work on my email list or at least allocating a certain amount of time every day to creating opt-ins and optimizing my site for email.

    Thanks again for participating this year. All the best to you in 2020!

  20. Thank you for being such a great host Colby! First, I am so sorry for your loss of Stetson. We all know how hard it is to say goodbye.

    My tip for building a successful email list is to create a few irresistible opt-ins. Meaning give away a simple PDF cheat sheet, checklist, etc. Have places to opt in everywhere on your site. Boxes, text links, home page, about page, every blog post… everywhere!

    Good luck and hope to here next year that your email list was your biggest accomplishment 😉

  21. Hi Angela! I have the same problem with email. It keeps falling off the radar. In the past when I’ve done video it was all a matter of getting into the routine of doing them. As long as I can get the routine down I think I should be able to succeed in meeting my goal. Thanks for stopping by!

  22. I have no suggestions on managing email as I’m horrendous at nurturing and growing my lists. I keep meaning to do it and it always falls off my radar. Maybe that should be my goal for this year!

    I’m in awe of your goal for video this year. I can’t imagine the tremendous effort it’s going to take to get that many videos done. Good luck!

  23. Thanks for joining us on this journey! That’s a great tip to ask your readers questions. I’ve done that in the past and gotten really good results. I haven’t found anyone in the pet blogging space that’s crushing it with email. I know others do really well with email in other niches so I think I just need to figure out the secret formula to solve email in our niche.

  24. I’m so glad you resurrected the challenge!

    I don’t do much with my email list either, it just sends out RSS updates from the blog, so for me it’s pretty hands-off. However, I get some really great responses when I send out blog surveys (things like “what should I write about?”) or just questions, or asking people to send photos of their dogs that I can share on social media. In fact, I should do that more often this year.

  25. Hi Lindsay! Thanks for joining the blog hop. Those are some great points on the ROI of your email list. I think I send about 1 email every other month. Considering they go out so infrequently I think I have decent open rate. I need to get in a habit of sending at least weekly since I’m planning a lot of content for this year.

  26. Thanks for hosting this blog hop and congrats on yet another year of blogging!

    My number one tip for email lists is to send emails consistently! Haha. Could even be once a month, but I think every other week at least would be best. As far as if it’s worth the cost or not … for me, the actual return I get from people clicking through to my articles and generating ad rev is absolutely not worth it. Or, it pays for itself at the very least.

    However, my email list generates far more income beyond the clicks to articles. For example, it’s how I built and maintain my Patreon community, and it’s helped me maintain a great ongoing sponsorship with a raw dog food company. I would just not have these income streams without my email list.

    The list is also extremely helpful when I occasionally want to promote a book launch or a specific product. And of course it’s a great way to build community and reach my audience.

  27. Hi Carol, I’m glad you did ask about the Pet Bloggers Challenge in the FB group. I was hoping Amy would continue hosting as she had done for so many years. It’s definitely been a tradition for me to start off by thinking about my blog and answering the questions in the challenge. Thank you for spreading the word in your Cat Blogging group and for posting to the Pet Blogger Group again. I’ve been trying to spread the word as much as possible without being too obnoxious. Thank you for being a part of the journey. I can’t wait to read the answers to your questions.

  28. Hi Colby, I so appreciate your hosting this blog and savored all your replies! I’m the pushy one that kept asking about a Bloggers’ challenge this year. I’m going to post your link in our Cats Blogging group. Maybe you could post it again, just as a link and announcement in the pet bloggers group. Anyway thank you again!!!!

  29. I’m really bad about sending emails on a schedule. I get a lot of unsubscribes and even worse the occasional hate mail.

  30. I’m so glad you’re a part of this journey. I wasn’t sure if I wanted to host because of the time it would take as well. I went back and read all my Pet Blogger Challenge posts then I read all of Amy’s posts. Mine were okay with a lot of failed goals and a few accomplishments. On the other hand Amy’s is an awesome journey! After I read her posts I knew I had to continue the tradition.

    Email list is a funny thing. Since I started blogging all the gurus have said the email list is the most important part of a blog. I agree. Yet, myself and most every other pet blogger I’ve talked to is not successful with email lists. Anyhow, I’ll break the code someday.

    Thanks again for joining the journey.

  31. I haven’t noticed a quality difference between subscribers from pop-ups versus the block on my site that’s tied to my freebie. But I’ve been on hiatus for a year, so my data is not great. And yes, that pop-up runs on mobile. I do have it set to just pop up once per user every 30 days.

    I’m actually expecting a big unsubscribe when I send out my next newsletter because I had many people sign up for my newsletter for the October 2018 trick-or-treat contest I participated in. I had been hoping to build on some momentum with that contest, but my guess is that many people will wonder who the heck I am and why I’m showing up in their email inbox after so much time. Looking at my options to try to preserve readers who would actually like my content, so we’ll see how the next few weeks go:)

  32. I’m so sorry you lost Stetson. It’s so hard to say good-bye, but what a legacy he leaves with this blog.

    I wish I had some good advice for your email list. That is something I have to work on. I just wish I had enough time. Right now I’m trying to get more content, but I should think about spending some time getting my email list rebooted. Irene mentions some good resources, I’ll have to look at.

    Thank you so much for hosting this. I thought about doing it myself, but felt I couldn’t do it justice with my lack of time. I’m glad you stepped in to take over.

  33. Hi Kris! Thanks for joining us on the Pet Bloggers Journey! Yes, being a new blogger is very overwhelming. There’s so much to learn. The good news is the pet blogging community is a wonderful place. Please let me know if there’s anything I can help you with. I hope you have a great 2020!

  34. YES! You got it! For some reason that quote has always been stuck in my head. I’m going with video this year. I would attempt both, but I know that would be a recipe for failure for me. Podcast is intriguing because I think there’s less competition, but I’m not sure if I could get that off the ground. Anyhow, I think you will be successful no matter which direction you choose.

    I moved to Convertkit a little over a month ago and I haven’t done too much with it. Just another item on my to do list.

    All the best to you in 2020! I will see you at MVCON!

  35. Hi Bren! I’m so glad you joined the Pet Bloggers Journey. The Pet Blogger Challenge was one of my favorite events of the year and I’m happy I’m able to continue the tradition with the Pet Bloggers Journey. If you have any questions please feel free to let me know by leaving a comment. Blogging is a fairly solitary activity and it’s fun to interact with fellow pet bloggers through community events like this one. Thanks again for joining and I hope you have a great 2020!

  36. I was so excited to hear about this Pet Bloggers Journey Colby so thank you very much for hosting it… Being a new Blogger it could be a little overwhelming so I can really use all the tips I can get. I am also excited just to be apart of a wonderful Pet blogging community and I’m looking forward to getting to know as many bloggers as I can in this community.
    It’s going to be a great Journey!….

  37. Thank you for hosting this year. I am a long-time fan of yours! For your hangman game, I won’t give it away but I will say, “WILSON!”

    I am investing in a few things this year, too, including videos. I am waffling with video and podcast, one or both.

    For email list, I switched to ConvertKit and am starting with lead magnets. I cleaned my list up and removed folks who weren’t opening my emails. I want a dedicated group of peeps.

    I look forward to continuing to follow your adventures and seeing you in June at MVCON!

    Here’s to a happy, successful 2020!

  38. Thank you Colby for the opportunity to join in on the Pet Bloggers Journey 2020. It’s so nice to learn from others in the pet blogging community. I am so amazed at how everyone is so supportive and have some really great tips to offer others. It helped give me the confidence I needed to keep writing. It’s a great feeling when you realize you’re not alone.. and the struggles seem to be very similar to one another. I can’t wait to read everyone’s posts!

  39. Great tips, Cathy! I need to revisit what I’m doing with my email list and decide how to proceed. I get to get back on a consistent with not just email, but blog content as well. I feel pretty good so far this year as I’ve gotten at least one post every week to start the new year.

    Here’s to a great 2020!

  40. I’m glad you were able to join the journey. This post has been routine for me for the past 9 years. I kind of felt lost without it. Sometimes we need to take a minute to think about what we did and what we’re doing. It’s a nice jumpstart to the new year.

  41. Wow! Thanks for listing all those resources. I’ve been thinking about this for a few days now and after seeing the first couple responses I think I know what I need to do with my email. Basically, I need to set up a routine, a schedule, and be persistent and consistent with my email content.

    One more question for you. I noticed you have an email popup on your site. Is that running on mobile too? Also, do you notice anything about the quality of subscriber through popups? I know popups can be very effective and I’m thinking about testing them again. Thanks!

  42. I’m so glad you hosted this Colby!
    I liked your tips. Very practical.
    I struggle with my email list too but I found a few tips. You may already know these but:
    First be as consistent as possible. I email a newsletter every Friday night and people have come to expect that.
    Second, regularly clean out your list for subscribers who never open your emails. It will save you money.
    Lastly, when you do email your list, ask them questions, encourage them to email you back and talk to them like they are you friend and right there with you.

  43. Colby thank you for hosting. That’s what I love the most about this blogger community everyone is so supportive in our blogging journey. I tend to get distracted by other things and this was a nice reminder to get my plan on paper for 2020.

  44. Thank you Colby for hosting this reflection tradition. When I missed it last year, I was really bummed. Congratulations, too, on going full-time as a blogger! As we like to say over here, sometimes a bit too much, that is PAWESOME news! And very inspiring to me as I quote Dory, “Just keep swimming! Just keep swimming!” I translate Dory to bloggerish as “Just keep writing! Just keep writing!”

    As far as your email question goes, one of my blogging goals for 2020 is to increase my subscribers and create a newsletter that people want to open. I got inspired by the ebook Newsletter Ninja by Tammi Labrecque. It’s written for indie authors, but I found plenty of material to brainstorm blogging ideas.

    I bought the Genius Bloggers Toolkit in October and there are a few resources in there for growing an email list. I haven’t started those course because I’m trying to finish some of my coursework with Denise Fenzi. Her links expire after one year, and the courses from the GBT are lifetime access, so I’m balancing my time with my professional development as a blogger and dog mom. However, if anything pops as awesome content I’ll let you know later in 2020.

    Finally, I listen regularly to Kate Ahl’s Simple Pin Podcast for Pinterest tips. Kate is practical, genuine, and gives her listeners action steps, so I pretty much love her to pieces. She’s been raving about Kate Doster, who has her own podcast about email: Inbox Besties. I’ve downloaded a bunch of episodes, but only had time to listen to one.

    Kate Ahl recommended one of Kate Doster’s email template products. The price point was like $30 so I bought the templates. Then I joined two other of Doster’s free courses/mail lists. This was on Friday. Like last Friday. Not going to lie. I’ve got 7 unopened emails from Kate Doster in my inbox…because my weekend was busy producing content, so coursework and email took a back burner. However, I’m setting time aside in the next week to go through Doster’s emails and the templates I bought. I’ve got a newsletter to put together for February 1, so the clock is ticking, you know?

    I hope that some of those resources might help since I have no actual email tips to offer. I’m in that same learning curve.

    Cheers and Happy New Year! Irene

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